12pm - 1pm

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C. Doe

2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Company & Title

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PRESIDENT / CEO

R. Harrison

Splashthat.com

Cooking With Cal Week 3
Friday
, 
September 
27
 at 
7:00pm
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This week's recipe:

Chocolate Chip

Banana Bread

Please have these supplies out and ready to go. Baking will happen with parents after the class:

 

flour

granulated sugar

baking soda

vanilla

salt

milk

1 stick butter (melt it right before we start)

2 eggs

3 very ripe bananas (or the ripest you have)

chocolate chips (you can make it without if you don't have any)

 

Mixing bowls, measuring cups and spoons, spatula, whisk, loaf pan

#MobileRoadShow17

This week is Cinnamon Muffins

 

Please have these ingredients and supplies ready to go.  Baking will happen after the class, with your parent's help:


flour

granulated sugar

baking powder

cinnamon

salt

milk

vegetable oil

2 eggs


Mixing bowls, measuring spoons, muffin tin, wisk, spatula

Your cooking class is led by Cal

Cal McKinney


Cal is a senior at Cornell University, and a guy who loves to cook. He's using his newly found spare time to bring a little fun to kids stuck at home.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About Cal

Cal is a senior at Cornell University who loves to cook. He's using his newly found spare time to bring a little fun to kids stuck at home.

WEEK 1

Chocolate Chip Cookies

WEEK 2

Cinnamon Muffins

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